Buzztown.com
FOR IMMEDIATE RELEASE: February 2009
For additional information or interviews contact:
Steve Linn, Internet Product Specialist, BuzzTown.com
970.403.1240, steve@BuzzTown.com, www.BuzzTown.com
Revolutionary ONLINE community directory is launched!
BuzzTown.Com—Powered by Directory Plus
A Powerful Local Internet Search Tool… Giving All Consumers and Businesses a Place to Be Easily Seen and Heard Online.
Durango, CO, February 2009 – Directory Plus (also known as the Red Phone Book) announces www.BuzzTown.com – an innovative online directory that combines the most complete and accurate business database in the region with the power of online social media creating an invaluable resource for residents and visitors. Steve Linn, Internet Product Specialist of www.BuzzTown.com, said his company clearly saw a need for an improved online directory for consumers and therefore developed www.BuzzTown.com–entirely built on community input.
“With all the tools the internet now has to offer, we knew we could deliver a sophisticated website that would improve the local shopping and buying experience,” said Mr. Linn. “By being able to learn about businesses, read what other consumers think, and give their own opinions about the places they eat, shop, and do business, community members are now able to easily connect with one another, conduct business with one another and make smart buying decisions.”
Www.BuzzTown.com also provides a cost effective and innovative marketing tool to help local businesses expand their reach online—extremely important considering 82% of people use search engines to find out about local businesses, yet only half of those small businesses spend 10% of their marketing budget online (www.MarketingCharts.com, February 13, 2009). With www.BuzzTown.com businesses can upload videos and photos, make referral connections, comment on user reviews, create mailing lists, coupons and discounts, and present their products and services, in a very search engine friendly way that will help them to rank high, not only on www.BuzzTown.com, but on other search engines as well.
“The social media aspect of the internet is powerful,” said Mr. Linn. “BuzzTown harnesses some of that power for local businesses providing them with the ability to list higher on search engines such as Google, MSN and Yahoo. We believe we are helping local businesses take advantage of the newest developments of the internet.”
According to Mr. Linn, www.BuzzTown.com is built on the foundation of the most preferred directory in the region, Directory Plus, and activates other influential forms of marketing such as word of mouth and network referrals—he calls it a referral generator.
“95% of all local businesses agree word of mouth referrals are a critical part of marketing for local businesses yet up until now there has not been an easy and convenient method for consumers to review businesses, and there has never been a way to effectively use referral marketing as a business, except to hope that someone mentions you to someone else. BuzzTown turns on that word-of-mouth marketing 24/7.”
“We are extremely proud of BuzzTown and what this means for our community, consumers, businesses and visitors” said Mr. Whitson.” We have taken all the information from our telephone directory and put it online, and are encouraging the community to expand upon it. So for those that prefer the Red Book, we have that resource and for those that prefer to use the Internet, we have that resource as well. It makes perfect business sense for us and it makes perfect business sense for the community. It’s a win, win for everyone.”
For more information about www.BuzzTown.com contact Steve Linn, Internet Product Specialist of BuzzTown.com) at 970.403.1240 or Steve@BuzzTown.com or log onto www.BuzzTown.com.
BuzzTown.com is an online directory and local business resource powered by Directory Plus. BuzzTown.com emphasizes the social aspect of websites by providing users the opportunity to rate and review their favorite businesses. Users can also upload their own photos and videos. Businesses can upload videos and photos, make referral connections, comment on user reviews, create mailing lists, coupons and discounts, and present their products and services in a search engine-friendly way that will help them rate high not only on BuzzTown.com but also on major search engines.
Since, 1983, Directory Plus has published regional directories and local phone books in Southwestern Colorado and throughout the state of New Mexico. These products provide the most complete, accurate and up-to-date resource for the communities they serve.
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